Multimedia for Olympus

Over the years I have spearheaded the creation of online videos for clients, especially imaging titan Olympus. I had the good fortune to work with the folks from Blendtec to produce a teaser and a launch video for the Olympus E-P1, a hybrid of a Digital SLR and a point-and-shoot camera. They took our ideas and made a memorable video that got to the core of this product that is a blend of so many good things in one. Lesson learned: if you want to have people watch your video, it’s good to partner with established players with an installed base of viewers.

Before that, I produced a series of videos showcasing adorable daycare kids trying to destroy the Olympus Stylus TOUGH cameras. And to launch the first Olympus Digital SLR with in-camera creative functions that put PhotoShop-like capability inside a DSLR, I partnered with University of the Arts in Philadelphia for a video that’s not unlike The Real World on MTV.