Social Media Gurus: Now, Bigger Than Jesus!

I’ve blogged before that all social media gurus are liars. I wasn’t writing that they literally lie. But rather that they compel people with the stories they tell, and people lie to themselves to buy the story. That, in a nutshell, is how marketing works. But recently there have been several attacks on so-called social media gurus. People are souring on consultants instructing them how to use “free media” for a fee. There are so many reasons why people with no real expertise passing themselves off as experts should not be trusted. But that has nothing to do with social media per se. In any field there are con artists trying to make a fast buck. Don’t believe in anyone without questioning them, because then you’re just running on faith. While that’s great for religion, it’s not the best practice for your business. Check out this amazing video using xtranormal for a lesson in what not to do.

Tagged as: blogging, blogs, Facebook, scammers, Social Media, Twitter, xtranormal